Pricing
  Single Attendee Group Rate
Conference + Learnies Happy Hour $895 $649 Add’l attendee
Conference + Content Creator Deep Dive + Learnies Happy Hour $1099 ($245 Savings) $849 Add’l attendee
($149 Savings)
Content Creator Deep Dive + Learnies Happy Hour $449 $349 Add’l attendee

Group rate applies to 2 or more people from the same organization

Content Creator’s Deep Dive - Under-Performing Education Programs: Seeking Out Hidden Pain Points & Opportunities

Thursday October 5th, 9:00-12:00

Target audience: education program developers, designers, and managers

As education providers, we routinely inherit programs with unclear or undefined outcomes; we operate in an increasingly competitive professional development environment with fewer resources and budget-strapped attendees; and we consistently grapple with unrealistic revenue and attendance targets while forgetting to sunset programs that are past their prime. During this session, we’ll identify the hidden pain points most likely to result in an under-performing education program. We’ll then leverage an innovative framework for knowledge sharing, known as The Solution Room, to provide each participant with a brief but powerful consulting session on a personalized pain point of their choosing. Participants can expect to walk away with a variety of ideas and resources that can be immediately applied to their unique challenges, resulting in a stronger brand, an elevated reputation and more loyal participation. Come prepared to actively participate!

Learning Objectives:

  • Identify how to evaluate an under-performing education program.
  • Identify the hidden pain points most likely to result in an under-performing education program.
  • Identify opportunity to sunset, expand or improve an existing program.
  • List ideas and resources that can be immediately applied to a current under-performing education program.

Keith Segundo, CEO – Limitless Association Solution Resource

Keith Segundo is chief executive officer and president of Limitless Association Solution Resource, his Littleton, the Colorado-based credentialing management company. He has more than 15 years of experience in the association industry. Keith is responsible for serving as the chief strategist for association non-dues growth. He provides audit and assessment processes for all business development activities as well as strategic development, implementation, and executive management for many of Limitless’ clients. His services specialize in niche areas of association growth to include but not limited to Membership, Non-Dues Revenue, Marketing, Accreditation Counseling and Certification/Certificate Program development.

Adrienne Segundo, IOM, Credentialing Specialist – Limitless Association Solution Resource

Adrienne Segundo is chief operating officer and chairman of Limitless Association Solution Resource, her Littleton, the Colorado-based credentialing management company. She has more than 15 years of experience in the association industry. Before launching Limitless, she served as director of credentialing and operations for the National Board of Surgical Technology and Surgical Assisting. Adrienne has extensive experience in exam development, ANSI-ISO 17024 accreditation, NCCA accreditation, and advance credentialing and marketing of credentials.As a 2016 award winner for “Young and Aspiring Professional”, by Association Trends, as well as Chair of the Professional Development committee for the Colorado Society of Association Executives (CSAE), committee member of the American Society of Association Executives(ASAE) Professional Development Section Council and a committee member of the Florida Society of Association Executives (FSAE) Education committee.

Aaron D. Woloweic, MSA, CAE, CMP, CTA - Learning Strategist & Meetings Coach, Event Garde

Aaron Wolowiec is a learning strategist and meetings coach for leading trade associations and individual membership societies across the United States. Committed to the latest research and trends on learning, intentional networking environments and meaningful transfer exercises, he launched Event Garde, a professional development consultancy, in 2011. Aaron earned a master’s degree in administration from Central Michigan University (CMU). He’s also a certified association executive (CAE), a certified meeting professional (CMP) and a certified tourism ambassador (CTA), as well as an Association for Talent Development (ATD) master instructional designer. An active member of the American Society of Association Executives (ASAE), Aaron is past chairman of both the Professional Development Section Council (PDSC) and the Young Association Executives Committee (YAEC), as well as a 2009-2011 Diversity Executive Leadership Program (DELP) scholar. Currently, he serves the Michigan Society of Association Executives (MSAE) as a top-rated Academy of Association Management faculty member on professional development and as the lead CMP Prep Course instructional designer/facilitator. Aaron is also a nationally recognized presenter on professional development, meetings and events-related topics.

Marketing & Membership Deep Dive - Maximizing Member Education Program Participation: Knowing Exactly What to Teach and How to Promote It

Thursday October 5th, 9:00-12:00

Target audience: mid-senior level education program marketing and membership staf

In person and online education programs can be a cost-effective way to increase the value of your organization’s membership package. They can help you not only retain existing members, but recruit new ones as well. But it can be extremely difficult to determine exactly what kinds of training opportunities your members or potential members need, and even more difficult to utilize effective marketing strategies that show them why they should participate in or attend the educational offerings that you have worked so hard on. This intensive, three-hour deep dive session will start off by helping you learn how to use the data that you already have about member behavioral profiles to zero in on education topics of highest interest to your members. Attendees will then be shown best practices for marketing those in-demand topics and programs to both members and member prospects in order to increase attendance at meetings, and participation in eLearning courses, training seminars, and other educational offerings. Attendees overall will gain a better understanding of what topics should be incorporated into their education programs, and how to promote those programs effectively and efficiently. To wrap up the intensive, several association executives will form a panel to discuss their own education program decision making and marketing successes and failures. This will be an interactive workshop and questions/comments will be encouraged.

Attendees will:

  • Learn a quick and effective approach to setting priorities for data analysis which helps to transform “big data” into manageable data
  • Take away practical insights from of an association case study who went from “no data” to “data-driven decision making” to create relevant and effective content to drive value for members
  • Understand the value and importance of a multi-media, multi-touch attendee marketing campaign
  • Learn the key components and activities needed to maximize attendance at your education events.
  • Hear from a panel of association executives who will discuss specific marketing and decision making strategies that have/haven’t worked for their organization’s education/credentialing programs

Scott Oser, Marketing Consultant and Founder, Scott Oser Associates

Scott Oser has 20 years of marketing experience in the association and publishing industries. Before starting the firm Scott Oser Associates, he worked for market leaders like National Geographic Society, AARP and Science. Throughout his career Scott has excelled in developing, implementing and analyzing multi-channel direct marketing programs. He is highly skilled in creating effective membership, marketing and sales programs with the ability to align resources and operations to consistently achieve and exceed goals. Scott Oser is currently supporting the industry as a Member of the APAC Committee. Scott has spoken at many industry seminars and conferences. Scott also regularly contributes articles to industry publications.

Lesley Boucher, VP of Consulting and Customer Experience, ORI

Lesley is the Vice President of Consulting and Customer Experience with ORI, working with clients to gather the intelligence required to inform key decisions, extract the highest return insights from that data, and translate that information into action and results. Previously the Managing Director and Co-founder of the Pensare Group, she brings more than 25 years of experience as a senior executive working internationally to her present position. Drawing upon her wide-ranging experience, and current research into what drives a positive “customer experience”, Lesley’s absolute passion is helping teams strengthen their relationships with customers and drive revenue as a result. Lesley has been an “executive on loan” to the World Bank, senior policy advisor to the Prime Minister’s office in Canada, and Vice President of Operations of Galt Associates (a drug safety software development firm). An economist by training (M.A Economics, University of British Columbia), she actually loves numbers and trend analysis – provided that research translates into actionable insights and results for clients.

Learnapalooza Details:
When:
Conference: Oct. 3-4, 2017
Deep-Dive Boot Camp: Oct. 5, 2017
Where:
Hilton Crystal City
Arlington, VA
Credits:
Up to 14 CAE credits
Who Should Attend:
  • Chief Learning Officers
  • Executive Directors and CEOs
  • Education Program Managers
  • Instructional Designers
  • Credentialing Program Directors
  • Training and Content Developers
  • LMS Coordinators
  • Marketing Staff
  • Membership Staff
What's Included:
  • 2 Days of Interactive Training Plus Bootcamps
  • Networking events, Breakfasts & Lunches
  • Opportunity to test various LMSs and other learning tools
Headliners
Community Brands NTBenchPrep
Side Stage
GKGCommPartnersHLT

Supporting Sponsors
cdm Alanic

 

Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.org