Day 1 (Tuesday October 3rd)

8:00-8:55
Breakfast and Registration
8:55-9:00
Welcoming Remarks from Association TRENDS
10:00-10:15
Break
11:15-11:30
Break
12:30-1:30
Lunch/Speed Networking
2:30-2:45
Break
3:45-5:00
Demo Daze/Power Hour on the Mainstage
5:00-6:00
Happy Hour and Learnies Awards
 

Day 2 (Wednesday October 4th)

8:00-8:55
Breakfast and Registration
8:55-9:00
Opening Remarks by Association TRENDS
10:00-10:15
Break
11:15-11:30
Break
12:30-1:30
Lunch
2:30-2:45
Break
3:45-4:00
Break
6:00-7:30
Local Dutch Treat Dinner & Networking
 

Day 3 (Thursday October 5th)

8:00-8:55
Breakfast and Registration
8:55-9:00
Opening Remarks by Association TRENDS

 

Questions? Contact Jamie Herring

Call: 1-240-235-0271
Email: Jherring@columbiabooks.com

Session 1: Integrated Learning Strategy: Moving From Event Based Learning to Continuous Learning

Tuesday October 3rd, 9:00-10:00 AM

Objective: Shift the conversation for how associations remain relevant and sustainable in continuing education, and, prepare professionals to bring this conversation back to their Board and Staff.

Outline: Tracy King will present the current continuing education landscape -- workforce disruptions, competition, and modern learner requirements -- which result in the demand for continuous learning. Associations typically offer event-based learning which is not equipped to compete in the continuous learning market. We will discuss what an integrated learning strategy looks like, what tools we already have (that we just need to employ differently) to get started, and how to bring this conversation back to the organization.

Target Audience: Association CEOs and Learning Leaders (VPs/Directors)

Tracy King, M.A., CAE
Chief Learning Strategist & Founder of InspirEd

Tracy leverages her more than 16 years in the education industry for associations interested in increasing their relevance and revenue with meaningful live, online, and mobile learning programs. Tracy specializes in the intersection of learning science and technology. She's a thought leader in education strategy and learning experience design. In addition, Tracy offers training to instructional design teams, content experts, and at conferences to promote leading edge practices developing learning experiences that make a measurable difference.

Session 2: The Financial Aspects of Credentialing Programs: How to Build, Price, and Operate a Cash Cow Instead of a Draining Distraction

Tuesday October 3rd, 10:15-11:15

While we are all mission-driven, in most cases we would prefer that our association programs and activities are self-funded—or even better, produce positive net revenue.  Certification programs can be among the most resilient contributors to an association’s bottom line, but it is easy to establish a program that is a drain on the organization’s human and fiscal resources.  Join us for this session and learn how to develop, set price points, and administer a credentialing program so that it contributes to the bottom line in addition to advancing the association’s mission.

  • Participants will be able to align the financial aspects of their credentialing activities with their association’s strategic plan
  • Participants will be able to develop a detailed, three-year budget for a new certification program
  • Participants will able to set price points and make management decisions that maximize the impact and net revenue of their credentialing programs

J David M. Rozsa, CAE, ACA
CEO of Metacred, Inc.

J David Rozsa, CAE, ACA is the CEO of Metacred, Inc.—the world’s first and largest Association Management Company (AMC) that specializes exclusively in credentialing programs; in other words, it is an outsourced certification / accreditation / licensure department for multiple associations, for-profit companies, and governments. Earlier in his career, Mr. Rozsa led the certification departments of associations representing industries and professions as diverse as construction materials, clinical research, and financial services—consistently turning around growth slumps and enhancing legal defensibility. He is currently the Chair of the ISO Subcommittee of the AMC Institute (AMCI) Accreditation and Standards Committee, a member of the American Society of Association Executives (ASAE) AMC Section Council, and a member of the Institute for Credentialing Excellence (ICE) Government Affairs Committee. David is a past member of the ICE Board of Directors and a past member of the Certification Network Group (CNG) Steering Committee. Mr. Rozsa founded Metacred with the mission of developing, managing, and growing the best credentialing programs in the world.

Session 3: Comprehensive Online Learning Experience Design from A to Z

Tuesday October 3rd, 11:30-12:30

Your online course users expect a compelling learning experience that is ideally designed to mimic their most impressive instructor-led training course, but can this even be achieved in an eLearning delivery mode? A wish for many designers and developers is a comprehensive checklist that can lead them across the finish line in their quest to immediately grab the learner’s attention through eLearning and then somehow enhance learner retention and knowledge transfer back on the job.

In this session, you will learn how you can leverage and reshape the classic model, Gagne’s Nine Events of Instruction, as a comprehensive checklist for effective eLearning experience design. You will explore media-rich course examples from AICPA to connect and map the eLearning experience components to this classic checklist for effective learning from start to finish. You will receive a helpful job aid and practical guidance from real course examples, which you can apply to the design approach of your next eLearning project to transcend the traditional concept of designing instructional material to designing meaningful comprehensive learning experiences from start to finish.

  • Best practices for comprehensive experience design in eLearning
  • How to leverage effective learning models as a checklist for maximum impact
  • How and when to integrate rich media elements for learner engagement
  • Strategies for enhancing learner retention using proven methods of effective course design

Michael Grant
Director, Learning Design and Development, AICPA

Michael McKenzie Grant is the Director of Learning Design and Development at the Association of International Certified Professional Accountants (AICPA), where he leads the learning experience design and development of interactive training courses for global users in the accounting profession. Throughout his career, Michael has helped lead learning development teams and instructionally designed and developed eLearning courses for Fortune 500 companies. He is a former college instructor and department chair and has presented his research on interactive multimedia for educational reinforcement at major conferences, such as the E-Learn World Conference for Corporate, Government, Healthcare, and Higher Education. Michael holds an MFA degree.

Session 4: Copyright Basics and How to Protect Your Multimedia Content

Tuesday October 3rd, 1:30-2:30

The session will provide an overview of copyright law basics, as well as offering practical tips to protect associations’ valuable intellectual property such as multimedia content (and avoid associations from infringing on others’ IP). Proposed session should be relevant to the attendees who are involved with content development. The goal for the session is not to be overly “legal”; rather, the session will provide practical IP protection tips for attendees.

Learning objectives:

  • Understand basic framework of copyright law
  • Learn about unique IP issues for associations
  • Understand the meaning of “fair use”
  • Learn about practical tips to protect IP—copyright notice, DMCA takedown, report to website service providers

Dorothy Deng, Partner at Whiteford, Taylor & Preston, LLP

Dorothy Deng is a partner at the law firm Whiteford, Taylor & Preston, LLP. She is a member of the firm’s nonprofit and association section, and has substantial experience in assisting nonprofit organizations and associations on a variety of legal issues, including governance, intellectual property, social media, general contract, and dispute resolutions. Her publication includes “China’s overseas NGO law: next steps for associations”, “How associations can protect their content rights before going global”, and “Association social media—is permission required to post user content?”

Session 5: eLearning: The Art, Science, and Technology of Adult Education

Tuesday October 3rd, 2:45-3:45

Three out of four generations in the workforce consider training, certifications, and credentials to be among the top three reasons for joining an association. Continually educating members in their profession or trade is a core part of all associations’ missions, and most associations can earn tax-free non-dues revenue from eLearning. Creating an effective and profitable eLearning initiative means striking the right mix of art, science and technology. In this session, learn how to combine the three essential elements of an eLearning program to give your association a mission-centric, money-making initiative from a leading eLearning expert.

Attendees will be able to:

  • Identify Learning Management Systems that possess features reflecting best practices in pedagogy
  • Design effective eLearning modules using the principles of Learning Environment Modeling
  • Spot the characteristics of a well-designed user experience within an eLearning platform
  • Deploy a Learning Management System aligned with best practices
  • Recognize effective low cost tech tools that can be utilized for low-budget education programs

Ken Parker, CEO, Next Thought

Ken is the CEO and co-founder of NextThought, an education technology services firm. NextThought focuses on connected learning – encouraging online connections and relationships among members while they learn, together. NextThought works with higher education and businesses and is bringing their turnkey platform and services to the association space, where education and relationships are valuable. Ken received a Math/Computer Science BS in 1983 from Oklahoma Christian University and then a Computer Science MS from the University of Colorado Boulder. Ken developed software for ten years at Martin Marietta Aerospace in Denver and 3.5 years at JPMorgan in NYC. In 1996, he left Wall St and moved the family to a ranch in Norman, Oklahoma. Ken is a first-generation college grad and is passionate about education! “Change the world, have fun, make money - in that order!”

Ben Martin, CAE
Chief Engagement Officer, Online Community Results

Recognized as one of “Five to Watch” by ASAE’s Associations Now magazine, and a winner of the National Association of REALTORS®' Technology Spotlight Award, Ben Martin is an association executive with over 15 years of experience in online communities and membership organizations. He is the Chief Engagement Officer at Online Community Results, providing online community consulting, coaching, outsourced management, and strategy services.

Session 6: Best Practices for Monetizing Your Learning

Wednesday October 4th, 9:00-10:00 AM

Associations invest significant time, energy, and resources to be their member’s go-to-place for education. But how do you translate these efforts to create meaningful returns on your investment? Monetizing your learning is an impactful way to develop non-dues revenues, but knowing where to begin can seem overwhelming. This session will navigate the basics in monetizing your learning and explore strategic and creative ways to maximize your education revenues.

Learning Objectives:

  • Gain insights into developing an effective content strategy
  • Understand key capabilities needed from your learning platform
  • Identify strategic and creative ways to price your education programs
  • Discover packaging and promotional opportunities to drive participation
  • Explore scenarios from peer Association Executives who successfully increased their reach and revenues through their learning portfolios

Rich Finstein, CEO, CommPartners
rfinstein@commpartners.com

Rich founded CommPartners as a provider of online learning services and events in 1994. His vision was to create a culture where people could learn, advance their careers and have fun. He has a passion for helping clients connect with their communities through education. Rich graduated from the University of Maryland and did his graduate work at Marymount University in instructional design. He now lives in Columbia, Md., with his wife of over 35 years.

Association Executive Panel

Molly S. Mazuk
Associate Director, Professional Development, American Society of Addiction Medicine

Marci D. Thompson
Vice President, Knowledge and Professional Development
Society for Marketing Professional Services

Session 7: The Gamification of Talent Development in Nonprofits

Wednesday October 4th, 10:15-11:15 AM

Simply defined, gamification uses game mechanics and rewards for non-game applications in order to increase engagement and loyalty. Gamification is an important and powerful strategy for influencing and motivating people.

The good news is that Gamification does NOT mean making a computer or a video game, and expecting it to motivate people … it means taking the concepts around games and using them in an authentic way to drive the behavior you want to get.

This session is designed to help you:

  • Identify the current best practices in gamification for nonprofits
  • Avoid 4 major mistakes when planning your gamified experience
  • Upgrade your organization's learning programs through gaming scenarios
  • Discover the 5 essential steps to developing a successful Gamification program
  • Approach gamification from a practical viewpoint for your organization

You'll learn how and why Gamification works, in what context it is most effective, and what the limits are to this approach.

Jonathan Peters, PhD
Chief Motivation Officer, Sententia Gamification

BigHead@SententiaGames.com

Jonathan Peters, PhD, is the Chief Motivation Officer at Sententia. He has spent over a decade studying the science and art of motivation and persuasion. As a speaker, he has helped audiences from Melbourne, Australia to Augusta, Maine more effectively communicate with their customers and team-members. With Sententia, he applies his knowledge and experience to make learning more enticing, engaging, and encouraging through gamification.

Jonathan is also an adjunct professor at the University of Nevada, Las Vegas, though he calls Austin, Texas home.

Session 8: Content Strategy is Not Just for Marketers

Wednesday October 4th, 11:30-12:30

L&D professionals often think about one single training program only, instead of looking at the entire journey their learners take. Mapping out the learner life cycle and assigning content that engages them along the way not only helps create unforgettable learning experiences and drive individual performance, but also helps with the transfer of knowledge after a training session ends. In this session, you will learn how marketing professionals create and plan their content, and reasons why L&D professionals should adapt this model. You will learn how to apply these concepts to L&D in order to drive an individual’s performance, help plan for quarters to come, and measure ROI. You’ll learn how to create a content strategy plan and how to implement it in three easy steps. You will see Trello in action as one solution to collaboratively work with your team to create a content strategy plan. Finally, you will walk away with a content strategy plan for your organization.

In this session, you will learn:

  • How to create a content strategy plan
  • How to drive an individual’s performance by leveraging a content strategy plan
  • How to define measures of success that work
  • How to use Trello to work collaboratively with your team

Bianca Baumann, Director, Education Services, EventMobi

Bianca Baumann, CTDP focuses on digital education success, combining L&D, digital marketing and customer success to create outstanding learning experiences that stick. She spearheaded multiple projects in the marketing, financial and events industry and created award-winning programs along the way. She shares her expertise in her blog and at global conferences, highlighting the importance of including disciplines outside L&D to map out a learner journey that helps drive performance. Bianca is a certified training and development professional and is currently working as Director, Education Services at EventMobi.

Session 9: Speaker/Presenter Contracts – what to look for and how to protect your IP

Wednesday October 4th, 1:30-2:30 PM

This session will review typical speaker/presenter contracts and discuss how to: (a) negotiate them, (b) identify key issues; and (c) protect your interests while at the same time agreeing to a fair and balanced contract, Specific focus will be on each party's intellectual property rights.

Learning objectives:

  • Understand the basics of contract law
  • Learn about negotiations
  • Learn about intellectual property rights issues and how best to safeguard them

Rich Bar, Principal and CFO, GKG Law

Richard Bar is the Chief Financial Officer of GKG Law. Rich has been practicing law for 30 years. He is general counsel to his for-profit and non-profit clients. Rich advises his clients in all areas of the law, including corporate compliance, corporate governance, non-profit law, antitrust, credentialing, contracts, corporate transactions, real estate, employment, and intellectual property. In addition, Rich specializes in certification and credentialing. Rich has counseled several clients in connection with their international expansion, including the Peoples Republic of China.

Session 10: Digital Badges Are All the Rage

Wednesday October 4th, 2:45-3:45 PM

Digital badges are all the rage. How can they contribute to the value to the credentialing process? Join us for an engaging discussion on the role that digital credentials can play in association education programs as well as how they build value for professionals in their career development. Learn how to this new technology can further your association’s educational goals and presence, especially as demographics in the work force shift towards engaging millennials and young professionals.

Denise Roosendaal, CAE, Executive Director, Institute for Credentialing
Excellence (a SmithBucklin client organization)

 

 

 

  • 30 years of experience in nonprofit association management, serving as the Executive Director of the Institute for Credentialing Excellence since 2011
  • Earned the Certified Association Executive in 2001
  • Co-authored the chapter on credentialing for the ASAE Handbook of Professional Practices in Association Management, third edition.
  • Served on ASAE’s CAE Commission 2007-2009
  • Extensive knowledge and experience in strategic planning, professional development, and credentialing best practices
  • Co-presented at ASAE Annual Conference 2015 and 2017 on credentialing topics
  • Oversaw the development of the Certificate for Certification Specialist program for ICE
  • Earned a Bachelor’s degree from the University of Virginia and a Master’s degree in Public Administration from the Maxwell School of Citizenship at Syracuse University and a Master’s degree in Creative Writing from Johns Hopkins University (just for the fun of it!)

Christine Murphy Peck, Senior Director, Education and Learning Services, SmithBucklin Corporation
Areas of Expertise: Nonprofit management; Certification Management; Education Strategy Development; Facilitation; Strategic Planning; and eLearning

 

 

  • 31 years of experience in nonprofit management, certification management, education strategy development, corporate education and facilitation and strategic planning.
  • 28 year veteran of SmithBucklin; served in numerous roles including serving as association CEO, Associate Executive Director; and currently Senior Director of Education and Learning Services.
  • Leads the SmithBucklin Washington DC Education and Learning Services team. Responsible for implementing educational strategy, program design and delivery, eLearning, certification and accreditation.
  • Founded Peck Performance Group, a consulting practice serving clients in the areas of education, training and organizational development, and served as president and chief learning officer
  • Served for seven years as the director of education and learning of the U.S. Tennis Association, where she established a full-service educational center providing professional development and educational resources to staff and volunteers in more than 1,000 community-based organizations
  • Worked extensively with nonprofit organizations, including start-ups and turnarounds, helping these organizations develop to their full potential while managing multiple projects with combined budgets of more than $20 million
  • Holds a bachelor’s degree in French from College of St. Benedict in St. Joseph, Minn. and is certified to administer the Myers- Briggs Type Indicator©, the DiSC and is a DDI Certified Facilitator.

Session 11: Creating Impactful Credentialing Programs: Using the Right Tools and Processes to Make it Work

Wednesday October 4th, 4:00-5:00

The credentialing market and models are evolving within the association space. When considering creating an impactful credentialing program there is a lot to consider. Join us in this session to understand the step-by-step process to implement a credentialing program, key technology to consider in order to deliver a robust end-user experience (LMS). Understand the key trends and possible environmental threats out in the "lifelong learning" world and how to ensure your association creates that "golden handcuff" of membership.

Learning Objectives:

  • Step-by-step process to implement a credentialing program.
  • Discussion and understanding of the key technology to consider in order to deliver a robust end-user experience (LMS).
  • Understand the key trends and possible environmental threats out in the lifelong learning world.
  • Building the “golden-handcuff” of membership for your association.

Keith Segundo, CEO – Limitless Association Solution Resource

Keith Segundo is chief executive officer and president of Limitless Association Solution Resource, his Littleton, the Colorado-based credentialing management company. He has more than 15 years of experience in the association industry. Keith is responsible for serving as the chief strategist for association non-dues growth. He provides audit and assessment processes for all business development activities as well as strategic development, implementation, and executive management for many of Limitless’ clients. His services specialize in niche areas of association growth to include but not limited to Membership, Non-Dues Revenue, Marketing, Accreditation Counseling and Certification/Certificate Program development.

Adrienne Segundo, IOM, Credentialing Specialist – Limitless Association Solution Resource

Adrienne Segundo is chief operating officer and chairman of Limitless Association Solution Resource, her Littleton, the Colorado-based credentialing management company. She has more than 15 years of experience in the association industry. Before launching Limitless, she served as director of credentialing and operations for the National Board of Surgical Technology and Surgical Assisting. Adrienne has extensive experience in exam development, ANSI-ISO 17024 accreditation, NCCA accreditation, and advance credentialing and marketing of credentials.As a 2016 award winner for “Young and Aspiring Professional”, by Association Trends, as well as Chair of the Professional Development committee for the Colorado Society of Association Executives (CSAE), committee member of the American Society of Association Executives(ASAE) Professional Development Section Council and a committee member of the Florida Society of Association Executives (FSAE) Education committee.

Content Creator’s Deep Dive - Under-Performing Education Programs: Seeking Out Hidden Pain Points & Opportunities

Thursday October 5th, 9:00-12:00

Target audience: education program developers, designers, and managers

As education providers, we routinely inherit programs with unclear or undefined outcomes; we operate in an increasingly competitive professional development environment with fewer resources and budget-strapped attendees; and we consistently grapple with unrealistic revenue and attendance targets while forgetting to sunset programs that are past their prime. During this session, we’ll identify the hidden pain points most likely to result in an under-performing education program. We’ll then leverage an innovative framework for knowledge sharing, known as The Solution Room, to provide each participant with a brief but powerful consulting session on a personalized pain point of their choosing. Participants can expect to walk away with a variety of ideas and resources that can be immediately applied to their unique challenges, resulting in a stronger brand, an elevated reputation and more loyal participation. Come prepared to actively participate!

Learning Objectives:

  • Identify how to evaluate an under-performing education program.
  • Identify the hidden pain points most likely to result in an under-performing education program.
  • Identify opportunity to sunset, expand or improve an existing program.
  • List ideas and resources that can be immediately applied to a current under-performing education program.

Keith Segundo, CEO – Limitless Association Solution Resource

Keith Segundo is chief executive officer and president of Limitless Association Solution Resource, his Littleton, the Colorado-based credentialing management company. He has more than 15 years of experience in the association industry. Keith is responsible for serving as the chief strategist for association non-dues growth. He provides audit and assessment processes for all business development activities as well as strategic development, implementation, and executive management for many of Limitless’ clients. His services specialize in niche areas of association growth to include but not limited to Membership, Non-Dues Revenue, Marketing, Accreditation Counseling and Certification/Certificate Program development.

Adrienne Segundo, IOM, Credentialing Specialist – Limitless Association Solution Resource

Adrienne Segundo is chief operating officer and chairman of Limitless Association Solution Resource, her Littleton, the Colorado-based credentialing management company. She has more than 15 years of experience in the association industry. Before launching Limitless, she served as director of credentialing and operations for the National Board of Surgical Technology and Surgical Assisting. Adrienne has extensive experience in exam development, ANSI-ISO 17024 accreditation, NCCA accreditation, and advance credentialing and marketing of credentials.As a 2016 award winner for “Young and Aspiring Professional”, by Association Trends, as well as Chair of the Professional Development committee for the Colorado Society of Association Executives (CSAE), committee member of the American Society of Association Executives(ASAE) Professional Development Section Council and a committee member of the Florida Society of Association Executives (FSAE) Education committee.

Aaron D. Wolowiec, MSA, CAE, CMP, CTA - Learning Strategist & Meetings Coach, Event Garde

Aaron Wolowiec is a learning strategist and meetings coach for leading trade associations and individual membership societies across the United States. Committed to the latest research and trends on learning, intentional networking environments and meaningful transfer exercises, he launched Event Garde, a professional development consultancy, in 2011. Aaron earned a master’s degree in administration from Central Michigan University (CMU). He’s also a certified association executive (CAE), a certified meeting professional (CMP) and a certified tourism ambassador (CTA), as well as an Association for Talent Development (ATD) master instructional designer. An active member of the American Society of Association Executives (ASAE), Aaron is past chairman of both the Professional Development Section Council (PDSC) and the Young Association Executives Committee (YAEC), as well as a 2009-2011 Diversity Executive Leadership Program (DELP) scholar. Currently, he serves the Michigan Society of Association Executives (MSAE) as a top-rated Academy of Association Management faculty member on professional development and as the lead CMP Prep Course instructional designer/facilitator. Aaron is also a nationally recognized presenter on professional development, meetings and events-related topics.

Marketing & Membership Deep Dive - Maximizing Member Education Program Participation: Knowing Exactly What to Teach and How to Promote It

Thursday October 5th, 9:00-12:00

Target audience: mid-senior level education program marketing and membership staf

In person and online education programs can be a cost-effective way to increase the value of your organization’s membership package. They can help you not only retain existing members, but recruit new ones as well. But it can be extremely difficult to determine exactly what kinds of training opportunities your members or potential members need, and even more difficult to utilize effective marketing strategies that show them why they should participate in or attend the educational offerings that you have worked so hard on.

This intensive, three-hour deep dive session will start off by helping you learn how to use the data that you already have about member behavioral profiles to zero in on education topics of highest interest to your members. Attendees will then be shown best practices for marketing those in-demand topics and programs to both members and member prospects in order to increase attendance at meetings, and participation in eLearning courses, training seminars, and other educational offerings. Attendees overall will gain a better understanding of what topics should be incorporated into their education programs, and how to promote those programs effectively and efficiently. To wrap up the intensive, several association executives will form a panel to discuss their own education program decision making and marketing successes and failures. This will be an interactive workshop and questions/comments will be encouraged.

Attendees will:

  • Learn a quick and effective approach to setting priorities for data analysis which helps to transform “big data” into manageable data
  • Take away practical insights from of an association case study who went from “no data” to “data-driven decision making” to create relevant and effective content to drive value for members
  • Understand the value and importance of a multi-media, multi-touch attendee marketing campaign
  • Learn the key components and activities needed to maximize attendance at your education events.
  • Hear from a panel of association executives who will discuss specific marketing and decision making strategies that have/haven’t worked for their organization’s education/credentialing programs

Scott Oser, Marketing Consultant and Founder, Scott Oser Associates

Scott Oser has 20 years of marketing experience in the association and publishing industries. Before starting the firm Scott Oser Associates, he worked for market leaders like National Geographic Society, AARP and Science. Throughout his career Scott has excelled in developing, implementing and analyzing multi-channel direct marketing programs. He is highly skilled in creating effective membership, marketing and sales programs with the ability to align resources and operations to consistently achieve and exceed goals. Scott Oser is currently supporting the industry as a Member of the APAC Committee. Scott has spoken at many industry seminars and conferences. Scott also regularly contributes articles to industry publications.

Lesley Boucher, VP of Consulting and Customer Experience, ORI

Lesley is the Vice President of Consulting and Customer Experience with ORI, working with clients to gather the intelligence required to inform key decisions, extract the highest return insights from that data, and translate that information into action and results. Previously the Managing Director and Co-founder of the Pensare Group, she brings more than 25 years of experience as a senior executive working internationally to her present position. Drawing upon her wide-ranging experience, and current research into what drives a positive “customer experience”, Lesley’s absolute passion is helping teams strengthen their relationships with customers and drive revenue as a result. Lesley has been an “executive on loan” to the World Bank, senior policy advisor to the Prime Minister’s office in Canada, and Vice President of Operations of Galt Associates (a drug safety software development firm). An economist by training (M.A Economics, University of British Columbia), she actually loves numbers and trend analysis – provided that research translates into actionable insights and results for clients.

Learnapalooza Details:
When:
Conference: Oct. 3-4, 2017
Deep-Dive Boot Camp: Oct. 5, 2017
Where:
Hilton Crystal City
Arlington, VA
Credits:
Up to 14 CAE credits
Who Should Attend:
  • Chief Learning Officers
  • Executive Directors and CEOs
  • Education Program Managers
  • Instructional Designers
  • Credentialing Program Directors
  • Training and Content Developers
  • LMS Coordinators
  • Marketing Staff
  • Membership Staff
What's Included:
  • 2 Days of Interactive Training Plus Bootcamps
  • Networking events, Breakfasts & Lunches
  • Opportunity to test various LMSs and other learning tools
Headliners
Community Brands NTBenchPrep
Side Stage
GKGCommPartnersHLT

Supporting Sponsors
cdm Alanic

 

Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.org